Why has Fuddlewuddle Lion got such gorgeous fudge fur? Is it a disguise for going to the beach? We think he tumbled into a tub of toffee, but that doesn’t explain his lovely amber mane! This squidgy-soft lion is silky and sweet, and though he’s meant to be fierce, he’s really a vegetarian! His favourite treats are jelly gazelles.

Jellycat, a company that prides itself on soft toy silliness and luxury, designs their stuffies in the UK. Continually dreaming up quirky characters and loveable friends since 1999 they never miss a beat in designing adorable stuffies for babies to clutch and kids to romp with. Keep on the lookout for all their friends because once you discover the Jellycat scrumptiousness you’ll be tempted to indulge in them all.

• measures 9 x 5 inches
• suitable for ages 1 year+
• hand wash, do not tumble dry