Amuseables Ruler is never more content than when things line up perfectly. Angles. Ratios. Windows. It’s no wonder he’s studying to become an architect!

You’ll likely find him desk-sharing with his best friend, Amuseables Pencil: a creative livewire (and serial doodler). They shouldn’t work well together, but together they’re responsible for some of the most exciting new builds this side of Battersea Power Station… 

Even in a world of wild ideas, someone’s got to draw the line. It's all about balance!  

Jellycat, a company that prides itself on soft toy silliness and luxury, designs their stuffies in the UK. Continually dreaming up quirky characters and loveable friends since 1999 they never miss a beat in designing adorable stuffies for babies to clutch and kids to romp with. Keep on the lookout for all their friends because once you discover the Jellycat scrumptiousness you’ll be tempted to indulge in them all.

• measures 3.1in x 7.9in x 1.6in Sitting height: 2.4in
• suitable for all ages
• hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine